5 técnicas simples para CPC (Custo por Clique)

This feature allows users to get responses corrected for the location of the DNS user. We had long been hesitating to implement it in AdGuard DNS: ECS assumes handing over an anonymized user's IP address to the name server.

Imagine qual você está executando uma campanha do vídeo do Google de modo a medir a quantas vizinhos seus anúncios foram veiculados e quantas vezes cada propaganda foi exibida em variados dispositivos e formatos.

Para ampliar esse alcance, é preciso investir nos posts patrocinados e Conservar o alcance e a taxa do conversão do investimento realizado.

Until now, private AdGuard DNS could only be used in English: first we had to make sure everything was working as it should. With this version we've extended the geography by adding the possibility to translate the dashboard into different languages.

Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them.

Ad Served to Winning Bidder: The highest bid wins the ad impression, and the SSP prompts the publisher’s site to serve the advertiser’s ad to the user’s browser or app.

Google sets this cookie under the DoubleClick domain, tracks the number of times users see an advert, measures the campaign's success, and calculates its revenue. This cookie can only be read from the domain they are currently on and will not track any data while they are browsing other sites.

Header bidding is another ad buying method that uses RTB to auction off inventory. It’s sometimes also called pre-bidding or advanced bidding because it improves upon the RTB process.

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These auctions take place in milliseconds, dramatically cutting the website time it takes to buy ad space. RTB auctions replace traditional ad buying processes, allowing advertisers to place hundreds or even thousands of ads almost instantly.

Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding, whereas static auctions are groups of up to several thousand impressions.

RTB helps brands reach their target audiences, enabling advertisers to bid and display their ads based on a per-impression basis, rather than CPM.

With RTB advertising, there’s pelo need for ad buyers to work directly with publishers or ad networks to agree upon ad prices and deliver ads. On top of that, for advertisers, there’s pelo need to waste money and time searching for the proper inventory to display their ads.

Cost-effective for advertisers: When advertisers save money, publishers benefit too. Brands that feel they’re choosing the more cost-effective solution will be more likely to put their trust in publishers using RTB, resulting in less unused ad inventory and increased ad revenue.